Privacy policy

Introduction and overview

We have prepared this privacy policy (version 30.06.2022-112057015) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Where it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We thus inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible by providing explanations that are as concise, unclear and legally technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
 If you still have any questions, we would ask you to contact the responsible body named below or in the legal notice, follow the links provided and look at further information on third-party websites. Our contact details can of course also be found in the legal notice.

Area of application

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes

• all online presences (websites, online stores) that we operate
• Social media presence and e-mail communication
• Mobile apps for smartphones and other devices

In short, the privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read
this EU General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
2. Contract (Article 6(1)(b) GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.

Other conditions such as recording in the public interest, the exercise of official authority and the protection of vital interests do not generally apply to us. If such a legal basis is relevant, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

• In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
• In Germany, the Federal Data Protection Act (BDSG) applies.

If other regional or national laws apply, we will inform you of this in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:

GERNATY e.U.
Natalie Opperer
6850 Dornbirn
E-Mail: office@gernaty.com
Phone: +43 681 0638865
Imprint: https://gernaty.com/impressum

Storage duration

It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

• According to Article 15 GDPR, you have a right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:
  • the purpose for which we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data will be stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we have not collected it from you;
  • whether profiling is carried out, i.e. whether data is automatically analyzed in order to create a personal profile of you.
• According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
• According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the erasure of your data.
• According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
• According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
• According to Article 21 GDPR, you have the right to object, which will result in a change in the processing after enforcement.
  • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
  • If data is used for profiling purposes, you can object to this type of data processing at any time. We may then no longer use your data for profiling.
• Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights - do not hesitate to contact the responsible office listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
 Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contract and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason for us to process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, data collected may be linked to data from other services of the same provider if you have a corresponding user account. Where possible, we try to use server locations within the EU if this is offered.

We will inform you in more detail about data transfer to third countries, if applicable, in the appropriate sections of this privacy policy.

Security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of "data protection by design and by default" and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and appropriate measures should be taken. If necessary, we will discuss specific measures below.

TLS encryption with https

TLS, encryption and https sound very technical - and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data tap-proof on the Internet.
 This means that the complete transmission of all data from your browser to our web server is secure - nobody can "listen in".

We have thus introduced an additional layer of security and comply with data protection by design (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
 You can recognize the use of this data transmission security by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
 If you would like to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to find good links to further information.

Communication

Communication summary
👥 Data subjects: Anyone who communicates with us by phone, email or online form
📓 Processed data: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used
🤝 Purpose: Processing communication with customers, business partners, etc.
📅 Storage duration: Duration of the business case and the statutory provisions
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate with us by telephone, e-mail or online form, personal data may be processed.

The data is processed for the handling and processing of your question and the associated business transaction. The data will be stored for as long as required by law.

Affected persons

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Telephone

When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data will be deleted as soon as the business case has been completed and legal requirements permit.

e-mail

If you communicate with us by email, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

If you communicate with us using an online form, data is stored on our web server and may be forwarded to one of our e-mail addresses. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Legal basis

The processing of the data is based on the following legal bases:

• Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to use it for purposes relating to the business transaction;
• Art. 6 para. 1 lit. b GDPR (contract): It is necessary for the performance of a contract with you or a processor, such as the telephone provider, or we need to process the data for pre-contractual activities, such as the preparation of an offer;
• Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional manner. This requires certain technical facilities such as e-mail programs, exchange servers and mobile network operators in order to be able to operate communication efficiently.

Cookies

Cookies summary
Affected parties: visitors to the website
🤝 Purpose: depending on the cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the cookie in question, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
 Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

Cookie data, for example, can look like this:

Name: _ga
Wert: GA1.2.1326744211.152112057015-9
Purpose: Differentiation of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies ensure that the shopping cart is not deleted even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.

Right to object - how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "deactivate cookies Chrome" in the case of a Chrome browser.

Legal basis

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive has been implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.

Webhosting introduction

Web hosting summary
👥 Affected parties: visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or from the web hosting provider used.
📅 Storage period: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.

In order to display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it will get even better!

When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a certain period of time in order to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional website hosting and operational security
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or prosecution of claims

What data is processed?

Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as

• the complete Internet address (URL) of the website accessed
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
• the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
• Date and time
• in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility of this data being viewed by the authorities in the event of unlawful conduct.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Website modular systems Introduction

Website builder systems Privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. You can find more details on this below in this privacy policy and in the providers' privacy policies.
📅 Storage duration: depends on the provider
⚖️ Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 lit. a GDPR (consent)

What are website builder systems?

We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosters also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection declarations.

Why do we use website builder systems for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable time on our website.

What data is stored by a modular system?

Exactly which data is stored depends, of course, on the website builder system used. Each provider processes and collects different data from the website visitor. As a rule, however, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually involves contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website building block system used, if we have further information on this. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. The provider may store your data according to its own specifications, over which we have no influence.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website builder system used at any time. Contact details can be found either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a website building block system to optimize our online service and to present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the modular system if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In this privacy policy, we have provided you with the most important general information about data processing. If you would like more detailed information in this regard, you will find further information - if available - in the following section or in the provider's privacy policy.

Web Analytics Introduction

Web Analytics privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this in the web analytics tool used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting services on the one hand and make sure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and for us. For example, we can see the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, the content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are generally stored, for example. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All this data, if collected, is stored in pseudonymized form. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

As web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Facebook Conversions API privacy policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Facebook Conversions API in the privacy policy at https://www.facebook.com/about/privacy.

Google Analytics privacy policy

Google Analytics privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this below in this privacy policy.
📅 Storage duration: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

• Target group reports: We use target group reports to get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
• Behavior reports: Here we learn how you interact with our website. We can track which route you take on our site and which links you click on.
• Conversion reports: Conversion is a process in which you perform a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorize this. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Wert: 2.1326744211.152112057015-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is generally used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Wert: 2.1687193234.152112057015-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. It is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "traveling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical information: Technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. The list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.

How long and where is the data stored?

Google has servers all over the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of selecting a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a standard retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option of choosing the retention period for user data ourselves. There are five options available to us for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period is reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data and to update, delete or restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the "Cookies" section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we recognize errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Email marketing introduction

Email marketing summary
👥 Data subjects: Newsletter subscribers
🤝 Purpose: Direct marketing by email, notification of system-relevant events
📓 Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this in the email marketing tool used.
📅 Storage period: Duration of the existence of the subscription
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is email marketing?

In order to keep you up to date, we also use the option of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by email to a specific group of people who are interested in them.

If you want to take part in our e-mail marketing (usually by newsletter), you normally just need to register with your e-mail address. To do this, you fill out an online form and send it off. However, we may also ask you to provide your title and name so that we can write to you personally.

Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool used by us logs each individual registration. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.

Why do we use email marketing?

We naturally want to stay in contact with you and always provide you with the most important news about our company. To do this, we use email marketing - often simply referred to as "newsletters" - as an essential part of our online marketing. If you agree to this or if it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That is why we make every effort to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. As we are constantly improving our offers, you will always find out via our newsletter when there is news or when we are offering special, lucrative promotions. If we commission a service provider who offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to achieve our business goals.

What data is processed?

If you become a subscriber to our newsletter via our website, you confirm your membership of an e-mail list by e-mail. In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you consent to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing this information is voluntary, but if you do not provide it, you will not be able to use the service. In addition, information about your device or your preferred content on our website may also be stored. You can find out more about the storage of data when you visit a website in the "Automatic data storage" section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time. We may only process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to the newsletter registration, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course retain your e-mail address.

Right of objection

You can cancel your newsletter subscription at any time. All you have to do is withdraw your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription at the end of every email. If you really cannot find the link in the newsletter, please contact us by e-mail and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent on the basis of your consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively subscribed to it beforehand. If necessary, we may also send you advertising messages on the basis of Section 7 (3) UWG if you have become our customer and have not objected to the use of your email address for direct advertising.

Information on specific email marketing services and how they process personal data, if available, can be found in the following sections.

Social media introduction

Social media privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising
📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
 You can find more details on this in the respective social media tool used.
📅 Storage duration: depending on the social media platforms used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, if you click on a social button on our website and are forwarded directly to our social media presence. Social media refers to websites and apps that registered members can use to produce content, share content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. Our social media presence allows us to bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of carrying out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw conclusions about your interests and create user profiles. This also enables the platforms to present you with customized advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behavior.

As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. However, it usually involves data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Data can be linked to your profile, especially if you have a profile on the social media channel you are visiting and are logged in.

All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should carefully read the company's privacy policy. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or wish to assert corresponding rights.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners if you have given your consent. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms - if available - can be found in the following sections.

Facebook privacy policy

Facebook privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as customer data, user behavior data, information about your device and your IP address.
 You can find more details below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations are also set out in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, as the term is hardly known, we have decided to simply call them Facebook tools. These include, among others:

• Facebook pixel
• social plug-ins (such as the "Like" or "Share" button)
• Facebook Login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentations
• Technologies and services

Through these tools, Facebook expands services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach precisely these people. However, Facebook needs information about people's wishes and needs in order to show users suitable advertising. The company is therefore provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people suitable advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. This allows us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, it is hashed. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.

In order to deliver optimized ads, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are stored in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the company's own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) Click on Settings on the right-hand side of Facebook.

2) Then click on "Your Facebook information" in the left-hand column.

3) Now click on "Deactivation and deletion".

4) Now select "Delete account" and then click on "Continue and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The data that Facebook receives via our site is stored using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy about cookies carefully and take a look at Facebook's privacy policy or cookie guidelines.

Facebook also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you would like to find out more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.

Instagram privacy policy

Instagram privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as user behavior data, information about your device and your IP address.
 You can find more details below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta privacy policy itself on the other.

Instagram is one of the best-known social media networks in the world. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. As Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means that only people who are genuinely interested in our products or services receive our advertisements.

Instagram also uses the collected data for measurement and analysis purposes. We receive summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you visit one of our pages that has Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. This happens regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data is only transmitted to Instagram once it has been hashed. Hashing means that a data record is converted into a character string. This allows the contact data to be encrypted. The above-mentioned "event data" is also transmitted. By "event data", Facebook - and consequently Instagram - means data about your user behavior. Contact data may also be combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram processes data in the same way as Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after reconciliation). Although we have looked closely at Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were unable to find out more details.
Expiration date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers inside and outside Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_112057015124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112057015”
Purpose: This cookie is used for Instagram's marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, portability, rectification and erasure of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting your Instagram account works:

First open the Instagram app. Go to the bottom of your profile page and click on "Help section". You will now be taken to the company's website. On the website, click on "Manage your account" and then on "Delete your account".

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and is therefore not deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de.

We have tried to provide you with the most important information about data processing by Instagram.
You can find out more about Instagram's data policy at
https://help.instagram.com/519522125107875.

Online Marketing Introduction

Online marketing privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed. You can find more details on this in the online marketing tool used.
📅 Storage period: depending on the online marketing tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures are also aimed at drawing people's attention to our website. We therefore use online marketing to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are actually interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also use data to constantly provide suggestions for improvement. This allows us to focus our campaigns more precisely on our target group. The purpose of these online marketing tools is ultimately to optimize our offering.

What data is processed?

To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only place traditional advertising, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and also collect and store your data accordingly. For example, the named cookies store which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we may also store and process this.

Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing process. We are therefore unable to identify you as a person; we only store the pseudonymized information in the user profiles.

The cookies may also be used, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only ever receive aggregated information and never data that identifies you as an individual. The data only shows how well advertising measures worked. For example, we can see which measures prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.

As cookies can generally be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Information on special online marketing tools - if available - can be found in the following sections.

Google Marketing Platform (formerly: DoubleClick) Privacy Policy

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 and Search Ads 360. The service provider is the American company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Marketing Platform products, can be found at https://business.safety.google/adsprocessorterms/.

You can find out more about the data processed through the use of Google Marketing Platform products in the privacy policy at https://policies.google.com/privacy?hl=en-US.

Payment provider introduction

Payment provider privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Enabling and optimizing the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this in the respective payment provider tool used.
📅 Storage period: depending on the payment provider used
⚖️ Legal basis: Art. 6 para. 1 lit. b GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website that enable us and you to make secure and smooth payments. Among other things, personal data may be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. Payment processing is carried out by the payment provider you have selected. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

We naturally want to offer the best possible service with our website and our integrated online store so that you feel comfortable on our site and make use of our offers. We know that your time is valuable and that payment processes in particular must function quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

Exactly which data is processed depends of course on the respective payment provider. However, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are generally stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the payment provider's servers. We as the website operator do not receive this data. We are only informed whether the payment has worked or not. For identity and credit checks, payment providers may forward data to the relevant body. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the payment provider's general terms and conditions and privacy policy. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may also be exceeded. For example, we store accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are created.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer other payment service providers in addition to the conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR). The privacy policies of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible parties if you have any questions about data protection issues.

Information on the special payment providers - if available - can be found in the following sections.

eps bank transfer privacy policy

We use eps-Überweisung, a service for online payment methods, on our website. The service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can find out more about the data processed through the use of eps-Überweisung in the privacy policy at https://eservice.psa.at/de/datenschutzerklaerung.html.

Google Pay privacy policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Pay, can be found at https://business.safety.google/adscontrollerterms/.

You can find out more about the data processed through the use of Google Pay in the privacy policy at https://policies.google.com/privacy.

Klarna Checkout privacy policy

Klarna Checkout privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in this privacy policy.
📅 Storage duration: Data is stored for as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (Legal obligation), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Klarna Checkout?

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its head office at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose to use this service, personal data will be sent to Klarna, stored and processed. In this privacy policy we would like to give you an overview of the data processing by Klarna.

Klarna Checkout is a payment system for orders in an online store. The user selects the payment method and Klarna Checkout takes care of the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even more quickly and easily. The Klarna system then recognizes the existing customer as soon as the e-mail address and zip code have been entered.

Why do we use Klarna Checkout for our website?

Our aim with our website and our integrated online store is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing of your orders. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you decide to use the Klarna payment service and pay via the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna's servers and stored there. This data is stored even if you have not yet completed an order.

When you order a product or service via our store, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data in particular (as well as general product information) may be stored and processed by Klarna for credit and identity checks:

• Contact information: Name, date of birth, national ID number, title, billing and shipping address, e-mail address, telephone number, nationality or salary.
• Payment information such as credit card details or your bank account number
• Product information such as shipment number, type of item and price of the product

There is also data that can be collected optionally if you make a conscious decision to do so. These include political, religious or ideological beliefs or various health data.

Klarna may also collect data about the goods or services you purchase or order itself or via third parties (such as us or via public databases) in addition to the above-mentioned data. This may include, for example, the consignment number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also pass on your personal data to service providers such as software providers, data storage providers or us as a merchant.

If data is automatically entered into a form, cookies are always involved. If you do not wish to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you select the payment method "Klarna Sofort" and click on "Order", you will be redirected to the Sofort website. After successful payment, you will be taken to our thank you page. The following cookie is set there by sofort.com:

Name: SOFUEB
Wert: e8cipp378mdscn9e17kajlfhv7112057015-4
Purpose: This cookie stores your session ID.
Expiration date: after the end of the browser session

How long and where is the data stored?

Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, it can also happen that data is transferred outside the EU/EEA. If this happens, Klarna ensures that the data protection is in accordance with the GDPR and that the third country is covered by an adequacy decision of the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing your personal data at any time. You also always have the right to information, correction and deletion of your personal data. All you have to do is contact the company or the company's data protection team by e-mail at datenschutz@klarna.de. You can also contact Klarna directly via the Klarna website "My data protection request".

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions for the most popular browsers.

Legal basis

We therefore offer the payment service provider Klarna Checkout in addition to the conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR).

We hope that we have provided you with a good overview of data processing by Klarna. If you would like to find out more about how your data is handled, we recommend that you read Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

PayPal privacy policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on the standard contractual clauses and the data processed through the use of PayPal Marketing Solutions, please refer to the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full.

Store Pay Privacy Policy

We use Shop Pay, a service for online payment solutions, on our website. The service provider is the American company Shopify Inc. The company Shopify International Limited (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland) is responsible for the European region.

We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing is essentially carried out by Shop Pay. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from other Shop Pay services with which you have a user account.

You can find out more about the data that is processed through the use of Shop Pay in the privacy policy at https://www.shopify.de/legal/datenschutz.

INSTANT BANK TRANSFER PRIVACY POLICY

Sofortüberweisung Privacy Policy Summary
Data subjects: Website visitors
Purpose: Optimization of the payment process on our website
Processed data: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in the privacy policy
Storage period: Data is stored within the legal retention period
Legal basis: Art. 6 para. 1 lit. c GDPR (Legal obligation), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

WHAT IS AN "IMMEDIATE TRANSFER"?

We offer the "Sofortüberweisung" payment method from Sofort GmbH for cashless payment on our website. Sofort GmbH has been part of the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

 If you choose this payment method, personal data will be transmitted to Sofort GmbH or Klarna, stored and processed there. This data protection text provides you with an overview of data processing by Sofort GmbH.

 Sofortüberweisung is an online payment system that allows you to place an order via online banking. Payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. Only a few banks do not yet support this payment method.

WHY DO WE USE "INSTANT BANK TRANSFER" ON OUR WEBSITE?

Our aim with our website and our integrated online store is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing of your orders. To ensure this, we use "Sofortüberweisung" as our payment system.

WHAT DATA IS STORED BY "SOFORTÜBERWEISUNG"?

If you make an instant bank transfer via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.

 As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it is also checked whether Sofort transfers have been successfully carried out in the last 30 days. Furthermore, your user identification (such as user number or contract number) is collected and stored in abbreviated ("hashed") form and your IP address. For SEPA transfers, the BIC and IBAN are also stored.

 According to the company, no other personal data (such as account balances, turnover data, transaction limits, account lists, cell phone number, authentication certificates, security codes or PIN/TAN) is collected, stored or passed on to third parties.

 Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank you page. The following three cookies are set here:

 Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7111925404-5
Purpose: This cookie stores your session ID.
 Expiration date: after the end of the browser session

 Name: User[user_cookie_rules]
Value: 1
Purpose: This cookie stores your consent to the use of cookies.
 Expiration date: after 10 years

 Name: _ga
Value: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to distinguish between website visitors. This is a cookie from Google Analytics.
Expiration date: after 2 years

 Note: The cookies listed here do not claim to be exhaustive. It is always possible that Sofortüberweisung also uses other cookies.

HOW LONG AND WHERE IS THE DATA STORED?

All data collected is stored within the legal retention period. This obligation can last between three and ten years.

 Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, the data protection must comply with the GDPR and the country must be in an adequacy decision of the EU.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

You can revoke your consent to Klarna processing your personal data at any time. You also always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company's data protection team by sending an email to datenschutz@sofort.com.

 You can manage, delete or deactivate any cookies used by Sofortüberweisung in your browser. Depending on your preferred browser, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions for the most popular browsers.

LEGAL BASIS

We therefore offer the payment service provider Sofortüberweisung in addition to the conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR). The successful use of the service also requires your consent (Art. 6 para. 1 lit. a GDPR), insofar as the use of cookies is necessary.

 If you would like to find out more about data processing by Sofort GmbH's "Sofortüberweisung", we recommend that you read the privacy policy at https://www.sofort.de/datenschutz.html.

Visa privacy policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, United Kingdom) is responsible for the European region.

Visa also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Visa uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Visa undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information on Visa's standard contractual clauses at https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

You can find out more about the data processed through the use of Visa in the privacy policy at https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Evaluation platforms Introduction

Summary of rating platforms
👥 Data subject: Visitors to the website or a review platform
🤝 Purpose: Feedback on our products and/or services
📓 Processed data: IP address, e-mail address, name, among others. You can find more details on this below or on the respective evaluation platforms used.
📅 Storage period: depending on the respective platform
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests),

What are rating platforms?

You can rate our products or services on various rating platforms. We participate in some of these platforms so that we can receive feedback from you and thus optimize our offer. If you rate us via a rating platform, the privacy policy and general terms and conditions of the respective rating service apply. Very often you will also need to register in order to submit a review. Evaluation technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transferred to the corresponding provider, processed and stored.

Many of these integrated programs work on a similar principle. After you have ordered a product or used a service from us, you will be asked to leave a review by e-mail or on the website. You are usually redirected to a review page via a link and can quickly and easily create a review there. Some rating systems also offer an interface to various social media channels to make the feedback accessible to more people.

Why do we use rating platforms?

Rating platforms collect feedback and ratings about our offers. Your reviews provide us with quick feedback and enable us to improve our products and/or services much more efficiently. The reviews therefore help us to optimize our offers on the one hand and on the other hand they give you and all our future customers a good overview of the quality of our products and services.

What data is processed?

With your consent, we transmit information about you and the services you have used to the corresponding evaluation platform. We do this to ensure that you have actually used one of our services. Only then can you provide genuine feedback. The transmitted data is only used for user recognition. Exactly which data is stored and processed depends, of course, on the providers used. In most cases, the rating platforms are also provided with personal data such as IP address, e-mail address or your name. Order information, such as the order number of a purchased item, is also forwarded to the relevant platform after you have submitted your review. If your e-mail address is transmitted, this is done so that the review platform can send you an e-mail after you have purchased a product. So that we can also incorporate your review into our website, we also provide the providers with the information that you have accessed our site. The review platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing below in the relevant provider's privacy policy, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to administrators of the company. The data collected is stored on the provider's servers and is deleted by most providers once the order has been completed.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

If you have consented to the use of a review platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by a rating portal.

We also have a legitimate interest in using an evaluation platform to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use an evaluation platform if you have given your consent.

We hope we have been able to provide you with the most important general information about the data processing of rating platforms. You can find more detailed information below in the data protection texts or in the linked data protection declarations of the company.

Google Customer Reviews Privacy Policy

We also use the Google Customer Reviews rating platform for our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google customer reviews, can be found at https://business.safety.google/adscontrollerterms/.

You can find out more about the data processed through the use of Google in the privacy policy at https://policies.google.com/privacy?hl=en-US.

Trusted Shops privacy policy

We also use the Trusted Shops rating platform for our website. The service provider is the German company Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany.

You can find out more about the data that is processed through the use of Trusted Shops in the privacy policy at https://www.trustedshops.de/impressum-datenschutz/#datenschutz.

Explanation of terms used

We always endeavor to write our privacy policy as clearly and comprehensibly as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also quote the GDPR texts here and add our own explanations if necessary.

All texts are protected by copyright.